Free Diagnostic Tool · The Relevancy Decay Model

If your top five customers described what you do, would it match your positioning?

Positioning does not break. It expires.

Relevancy decay is the slow gap between the position you wrote and the one your market currently holds. Nobody sends a notification when it opens. You find out through renewals that feel like inertia and competitors who did not exist eighteen months ago. 8 diagnostic questions, 2 minutes, and you find out whether your positioning reads as current, slipping, or expired. Plus a personalized AI analysis of your fastest-decaying claim.

2 min
To complete
3 stages
Of decay classified
AI
Personalized analysis

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Stage 1: Drift

Decay by Category

Personalized Strategic Analysis AI-Generated
Reading your answers

Next Steps

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