Petrichor's methodology is relevancy engineering: the structural design of a brand so it stays culturally and commercially relevant as markets shift. Three legs, present simultaneously: authentic core, category ownership, distribution mastery. This page indexes the methodology library.
Most consultancies sell frameworks. Petrichor built one, named it, and runs every engagement through it.
Relevancy engineering is not brand building and not reputation management. It treats position as architecture, not copy. The library below is the methodology in public: read it, score yourself against it, then decide if the work fits.
The framework
What Is Relevancy Engineering?
The operating system. Authentic Core, Category Ownership, and Distribution Mastery keep a company's position clear as the market moves.
Read the pillar →What Is an Authentic Core?
Find the identity a company can prove, then turn that truth into choices, constraints, and market permission.
Read the pillar →What Is Category Ownership?
Make one company the reference for a valuable problem by controlling the frame, criteria, proof, and repetition.
Read the pillar →What Is Distribution Mastery?
Join buyer, channel, native proof, and conversion path so a clear position becomes repeated market contact.
Read the pillar →What Is Category Gravity?
Make the company the default market assumption through a valuable problem, specific point of view, and consistent signal.
Read the pillar →Founder questions the methodology answers
Why isn't my startup growing?
The diagnostic most founders run backwards. Output is not positioning.
How do founders build a personal brand?
The founder is a distribution surface. Most treat it as a diary.
What is relevancy engineering?
The short version of the pillar, built for a fast first read.
Run the methodology against your own company.
The free diagnostic tools score you on the same rubrics the paid workshops use. 19 scorecards, no signup wall on the assessment.